Amazon Prime Day is one of the biggest annual shopping events, offering exclusive deals for Prime members across a wide range of categories.
In 2025, Amazon Prime Day will take place from Friday, July 11 to Monday, July 14.
A special early access sale begins on Tuesday, July 8.
This article will guide you through everything you need to know to prepare, find the best deals, and shop with confidence during Prime Day.
Table of Contents
Chapter 1: What is Amazon Prime Day?
Amazon Prime Day is a major annual sale event available exclusively to Amazon Prime members. During this limited-time event, members can enjoy significant discounts on a wide variety of products, including electronics, home goods, beauty items, fashion, and more. Many of the deals feature time-limited offers, lightning deals, and exclusive product launches.
In Japan, Prime Day has become a popular shopping occasion for those looking to save on both everyday essentials and high-priced items. It’s also a great chance to explore Amazon services like Prime Video, Amazon Music, and Prime Reading, which often come with special promotions during the event.
Before you dive in, be sure to check out some helpful tips to make the most of Prime Day.
Chapter 2: Tips for Amazon Prime Sale
To make the most of Amazon Prime Day in Japan, a little preparation goes a long way. Here are some simple tips to help you shop smart and save more.
1. Start with a Free Trial
If you’re not a Prime member yet, sign up for the 30-day free trial before the sale. You’ll get full access to all the deals and Prime services with no upfront cost.
2. Create a Wishlist
Download the Amazon app and create a wishlist with the items you’re interested in. This makes it easy to track prices, spot deals quickly when the sale begins, and avoid impulse purchases.
3. Join the Point-Up Campaign
Before Prime Day starts, Amazon Japan often runs a point-up campaign. You can earn extra Amazon points by joining this campaign and shopping during the sale.
To join, tap the campaign banner on the Amazon app or website and click “エントリー” (Enter). Then, shop during the campaign period and spend the required amount. Your point rate depends on how you shop—for example, using the Amazon app or a Prime Mastercard may increase your rate. Points are given after the sale ends.
For example, for the 2025 Prime Sale (July 11–14):
Entry period: June 17 (Tue) 14:00 – July 14 (Mon) 23:59
Shopping period: July 8 (Tue) 00:00 – July 14 (Mon) 23:59
Don’t forget to enter before shopping to get your points. Check the Amazon Japan site for more details.
4. Check Lightning Deals Early
These are time-limited offers that sell out fast. Prime members can view them 30 minutes before they go live.
5. Look for Japan-Only Deals
Some offers are unique to the Japanese market—like discounts on popular domestic brands, local snacks, or Japanese home appliances.
Chapter 3: Top Deals to Watch on Amazon Prime Day
Amazon Prime Day is known for big discounts across many product categories. Some of the best deals often sell out fast, so it helps to know what to look for. If you find anything interesting, be sure to add it to your wishlist and don’t forget to purchase it when the deal is good.
Here are some of the top-selling and most popular items during Prime Day in Japan:
1. Amazon Devices
2. Home Appliances
3. Home & Kitchen Goods
4. Grocery
* When you purchase products introduced in the content, a portion of the sales may be returned to belongingJAPAN.
