The Mashiko Pottery Fair is held twice a year in Mashiko Town. In 2025, it will take place during Golden Week and again from Saturday, November 1 to Tuesday, November 4.
This popular event features a wide variety of items—from traditional Mashiko ware to everyday goods like cups and plates, along with leather products, clothing, and more.
One of the best parts of the fair is the chance to meet the artists themselves. Many set up their own tents alongside permanent shops, giving visitors the rare opportunity to chat with the creators and buy their work directly.
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Aki Tsukahara
From Mashiko Town in Tochigi Prefecture, grew up surrounded by nature. While supporting several startup companies in Tokyo, started an official community for Mashiko to share the town’s culture and charm. Now based in Mashiko, working to share the local way of life and traditional crafts from the town, which is known for its pottery, with more people.
New Talent at Mashiko Pottery Fair
Each year, the Mashiko Pottery Fair draws around 400,000 visitors in spring and 200,000 in autumn from all over the world to Mashiko Town.
Despite the frequent rain during this year’s Golden Week, the fair was still lively and full of energy. Pottery studios from across Japan gathered once again, including En, a local studio with its own kiln in Mashiko.
The artist is a newcomer who also studied pottery overseas, bringing a unique touch to their work. Their pieces retain the charm of traditional Mashiko ware while also reflecting subtle international influences—one of the things that makes them stand out.
The studio was run by a father and daughter, and they personally set up their own tent. It wasn’t just a display—it felt like stepping into their creative world.
Food Highlights at the Mashiko Pottery Fair
The Mashiko Pottery Fair isn’t just about ceramics—it’s also a food lover’s delight. Visitors can enjoy a wide variety of options, including cafés, burgers, bread, crepes, sweets, and meat dishes.
For example, Blueberry to Satoyama, a local blueberry farm, offers baked donuts, while Yoshimura Farm—famous for its popular strawberry-picking—sells strawberry sweets that often draw long lines.
With so many food stalls, it’s a good idea to check in advance and plan where you’d like to eat at Mashiko Pottery Fair Official Site.
There’s no single way to enjoy the Mashiko Pottery Fair—everyone has their own style. But taking the time to explore each piece and connect with the artists can make your visit even more meaningful.
Keep in mind that many of the tent vendors don’t accept cashless payments, so it’s a good idea to bring some cash. The fair can get quite crowded, so a backpack or a bag that keeps your hands free is especially convenient. And don’t forget an umbrella—rain is always a possibility.
This event only happens twice a year, offering a rare chance to meet the makers behind the pottery. Take your time and enjoy the experience.
