- October 6, 2025
- BELONGING JAPAN
Online shopping in Japan offers convenience, reliability, and access to a wide range of products—from electronics and fashion to handmade crafts and home goods. Whether living in Japan or planning to move, knowing where and how to shop online helps save time and discover trusted Japanese brands and platforms.
About the Writer
Editor Team
The content on belongingJAPAN is researched and written by a Japanese professional writer specializing in practical guidance for foreign residents in Japan.
For other topics, the site collaborates with certified experts and industry professionals to ensure accurate, reliable, and up-to-date information across travel, lifestyle, finance, and healthcare.
Who This Article Is For
This guide is for anyone living in Japan or planning to move here who wants to shop online with ease. It’s especially helpful for:
Foreign residents looking for reliable Japanese online stores.
Shoppers interested in local brands, handmade crafts, and Japanese-style interiors.
Anyone who wants to understand payment methods, delivery systems, and return policies in Japan.
Table of Contents
Chapter 1: Major Online Shopping Sites in Japan
- Amazon Japan
Amazon Japan offers a vast selection of products, including books, electronics, groceries, and more. The platform provides an English interface for easier navigation.
https://www.amazon.co.jp/
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- Rakuten Ichiba
Rakuten Ichiba is Japan’s largest online marketplace, featuring a diverse array of products from various sellers. The platform offers Rakuten Super Points, frequent discounts, and services for foreigners such as English support. Rakuten is also a mobile carrier, which makes it convenient for residents to combine shopping and mobile services to earn the points.
https://www.rakuten.co.jp/
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Yahoo! Shopping Japan
Yahoo! Shopping Japan is a comprehensive online shopping mall with a wide selection of products. It integrates with PayPay for convenient payments.
https://shopping.yahoo.co.jp/Mercari Japan
Mercari Japan is a popular marketplace for buying and selling new and used items, ranging from fashion to electronics.
https://www.mercari.com/jp/
Chapter 2: Online Electronics Shopping in Japan
Yodobashi Camera
Yodobashi Camera specializes in electronics, home appliances, and more. Known for free shipping and in-store pickup options.
https://www.yodobashi.com/BicCamera
BicCamera offers a wide selection of electronics, cameras, and household goods. Provides English support for international customers.
https://www.biccamera.com/Kakaku.com
Kakaku.com is a price comparison site that helps users find the best deals on various products, including electronics and appliances.
https://kakaku.com/
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Chapter 3: Online Fashion Shopping in Japan
ZOZOTOWN
ZOZOTOWN is Japan’s largest fashion e-commerce site, offering a wide range of clothing brands and styles.
https://zozo.jp/UNIQLO Japan
UNIQLO is known for affordable and high-quality basics, offering a seamless online shopping experience.
https://www.uniqlo.com/jp/GU Japan
GU is a fashion retailer offering trendy and budget-friendly clothing items.
https://www.gu-global.com/jp/SHEIN Japan
SHEIN is an international fashion brand offering a wide variety of affordable clothing and accessories.
https://www.shein.com/Nissen Japan
Nissen offers a diverse range of products, including clothing, home goods, and beauty items.
https://www.nissen.co.jp/
Chapter4: Online Interior and Home Goods Shopping in Japan
Nitori Net
Nitori is Japan’s answer to IKEA, offering a wide range of affordable furniture and home goods.
https://www.nitori-net.jp/MUJI Japan
MUJI is known for minimalist designs, offering a variety of home goods, clothing, and food items.
https://www.muji.com/jp/IKEA Japan
IKEA offers a wide selection of furniture and home accessories with a focus on Scandinavian design.
https://www.ikea.com/jp/LOWYA
LOWYA is an online furniture store offering trendy and affordable home furnishings.
https://www.lowya.com/Francfranc
Francfranc offers stylish and contemporary home decor and furniture items.
https://www.francfranc.com/
Chapter5: Online Handmade and Craft Shopping in Japan
Minne
Minne is a platform for handmade crafts and unique items created by Japanese artists.
https://minne.com/Creema
Creema offers a wide range of handmade and vintage items from Japanese creators.
https://creema.jp/
Chapter6: Online Grocery and Daily Necessities Shopping in Japan
Rakuten Seiyu Net Super
Rakuten Seiyu Net Super offers a wide range of groceries and daily necessities with convenient delivery options.
https://www.rakuten-seiyu.co.jp/Amazon Fresh Japan
Amazon Fresh provides fresh groceries and household items with the convenience of Amazon’s delivery system.
https://www.amazon.co.jp/fresh/Aeon Net Super
Aeon Net Super offers a variety of groceries and daily necessities with delivery services across Japan.
https://www.aeonnetshop.com/Ito-Yokado Net Super
Ito-Yokado Net Super provides a wide selection of groceries and household items with convenient delivery options.
https://www.iy-netshop.com/
Chapter 7: Payment Methods for Online Shopping in Japan
Japan offers a variety of convenient payment options for online shopping. Common methods include credit cards, Konbini (convenience store) payments, PayPay, and Rakuten Pay.
Credit cards: Most online stores accept Japanese-issued credit cards. Foreign-issued cards may work on some platforms, but not all.
Konbini payments: This method allows you to pay for your order at convenience stores such as 7-Eleven, Lawson, or FamilyMart. No Japanese bank account or credit card is required.
PayPay: PayPay is a widely used digital wallet in Japan. You can fund it via a Japanese bank account or add money in cash at convenience stores. Linking a credit card is optional, making it accessible for foreigners without a Japanese credit card.
Rakuten Pay: Rakuten Pay requires a Rakuten account. It is typically linked to a Japanese credit card or a Rakuten Bank account. Foreign residents without a Japanese bank account or credit card may not be able to use Rakuten Pay, although Rakuten Points can sometimes be used for partial payments if points are already available in your account.
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Chapter 8: Delivery, Returns, and Customer Support
Japan’s delivery system is known for its speed, reliability, and convenience. Major carriers include Yamato Transport (Kuroneko Yamato), Japan Post, and Sagawa Express, all of which provide tracking services and notifications for deliveries. Many online stores allow you to choose a preferred delivery date and time slot, making it easy to plan around your schedule.
If a delivery is missed, most carriers will leave a notice with instructions. Packages can often be picked up at a nearby convenience store, post office, or delivery center, or you can schedule a re-delivery online or by phone.
Return policies vary by store and product category. Typically, customers can request a return or refund through the store’s website, following the provided instructions. Some items, such as perishable goods or personalized products, may not be eligible for returns. It is important to check each store’s policy and adhere to the deadlines and conditions for returns to ensure a smooth process.
Chapter 9: Online Shopping in Japan: List of Useful Japanese Words for Foreigners
When navigating online shopping in Japan, these terms can help you understand product listings, payment, and delivery options:
| English | Japanese | Romaji |
|---|---|---|
|
Checkout / Payment |
お支払い |
oshiharai |
|
Convenience store payment |
コンビニ払い |
konbini barai |
|
Cash on delivery |
代金引換 |
daikin hikikae |
|
Delivery / Shipping |
配送 |
haisou |
|
Free shipping |
送料無料 |
souryou muryou |
|
Estimated delivery date |
配達予定日 |
haitatsu yoteibi |
|
Return / Exchange |
返品・交換 |
henpin / koukan |
|
Wishlist |
欲しいものリスト |
hoshii mono risuto |
Chapter 10: Summary: Online Shopping in Japan
Online shopping in Japan is convenient and reliable for residents and foreigners. Major platforms like Amazon Japan, Rakuten, and Yahoo! Shopping, along with specialized stores for electronics, fashion, home goods, handmade crafts, and groceries, cover almost every need.
Payment options include credit cards, convenience store payments, PayPay, and Rakuten Pay, though some require a Japanese bank account or card. Japan’s efficient delivery system ensures timely arrivals, with clear procedures for missed deliveries and returns. Understanding these platforms and processes allows foreigners to shop online safely and enjoy the full convenience of Japan’s e-commerce.
